top of page

"My Beat" by Indie Pop Band Che-Val Featured on BASHAW Blog

New indie band Che-Val has been featured on BASHAW : Premium pop in a post-pop world: Che-Val’s “My Beat”

Here's a snippet:

"People are likely to think I’m making this up, but there was a time when pop music was actually fun. It was still mostly put together by studio wonks who were more interested in song writing by committee to reach key target demographics than it was about laboring over song and lyrics to create something as memorable as it was danceable, but they were less obvious about it. We didn’t have to endure hackneyed shows like American Idol and The Voice where pop stars are stamped out like license plates on a prison press. We were at least left with the illusion that some talented people got together on their own and crafted an upbeat track to our life’s soundtrack.

This may be the illusion created by Connecticut husband/wife pop duo Che-Val. There is little about them on the Internet…no names, no bio…not much other than a few pictures and one complete and infectious song, “My Beat.” Based on this song, the two appear to be fans of ’80s dance pop, complete with a campy video dripping with appears to be intentional irony that looks like it might have seen some rotation time on early MTV. Regardless, it’s raucous fun that will stick with you like Aquanet to a magnificent mane of ’80s hair. I hope we hear more from them."

Featured Posts
Check back soon
Once posts are published, you’ll see them here.
Recent Posts
Search By Tags
No tags yet.
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square


Che-val _Beg_



Che-Val new single don't give up on me




We are proud that our newest single "Beg" is featured on the USA Network show Temptation Island:

bottom of page