New Alternative Pop Band Che-Val Featured in Vents Magazine


Vents Magazine writes about new indie alternative pop duo Che-Val and their new single release "Love Still Waiting": Che-Val Release New Music Video For “Love Still Waiting”‏

"Pop Duo Che-Val have released the music video for their single “Love Still Waiting” is from their upcoming EP, Gone Mad, set for release later this year.

It’s not disco… and it’s not Madonna… Che-Val is beautifully crafted modern alternative pop emerging from urban depths with crashing melodies and pulsating bass lines that will make your heart hurt! A husband and wife team, Che-Valwas launched initially from infatuation, but quickly evolved into the realization that both partners have an explosive passion to create a unique musical genre that will speak to a whole new generation of music lovers.

As a powerful musical duo, Laura and Kenny Cash blend live orchestration with electronic synths to conjure their very own edgy sound. Composer and multi-instrumentalist, Kenny Cash produced Che-Val’s debut track “My Beat,” which is an homage to the ’80s and early ’90s (sax solo and all). Evoking images of record shops and vinyl sleeves, this addictively energetic song features a spattering of allusions to different artists of that inspiring era: everyone from MC Hammer to Frankie Goes to Hollywood. “My Beat” was released in August 2014 and reached number #55 on the Top 40 Mediabase Activator chart. Che-Val’s first EP entitled Gone Mad is set for release in 2016.

For their second single, “Don’t Give Up On Me”, Che-Val has partnered up with Team Hope to raise awareness and funds for those suffering from Parkinson’s Disease through music. All proceeds earned from downloads and streams will be donated to the National Parkinson Foundation. (www.parkinson.org). “Parkinson’s is a hard disease to watch as a family member. The fact that there is no cure makes me feel helpless,” says Kenny Cash. The composer’s mom was diagnosed with Parkinson’s Disease on Christmas Eve nearly a decade ago. Singer Laura Cash says, “We always knew we wanted to do something positive with our music. The lyric really seemed to resonate with Kenny and it just seemed natural to pick something so close to home.”

The duo’s soon-to-be-released title track, “Gone Mad,” will match striking visuals with their innovative sounds. As Laura’s voice glides along electronic tides, the beautiful savagery is mesmerizing in its starkness: “We are animals primed for attack.” The song makes listeners duck for cover while egging them on to anarchic indulgence.

The band’s provocative name was inspired by the couple’s first purchase together for their home: a Cheval, which is a large mirror that swings in a frame. Hence, the name mirrors their “support” for one another. Their music is also like the reflection that shadows yin and yang. While their song “My Beat” plays with the light, the group’s follow up release, “Gone Mad,” centers in on the dark.

Che-Val continues to entice listeners by showcasing their ingenuity as talented songwriters with a passion for art. The duo’s strength and support—their yin-yang—shines within the songs and showcases their ability to collaboratively create their very own genre of cutting edge music."

For more on Che-Val, visit:

http://www.che-val.com/

https://www.facebook.com/chevalmusicgroup

https://twitter.com/chevalmusic

https://instagram.com/chevalofficial

https://www.youtube.com/user/chevalmusic

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